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℠ & © 2020 by Fundamental Design Lab

All rights reserved.

What is Fundamental to you?

Fundamental (n). - a central or primary principle on which something is based.

Fundamental

As researchers, designers, and engineers, we started Fundamental Design Lab as part of our mission to redefine the innovation process around a more accessible

curriculum and language.

 

From our experience in industry, the lack of clarity around innovation continues to lead organizations astray from the most fundamental principle we were taught in our education, causing all sorts of friction, pains, and problems for both innovation teams and their users.

 

Even our teachers, many of whom wrote the current leading innovation theories themselves, have struggled to unify the practice of innovation around a single curriculum for understanding The Fundamental Principle of Innovation. "UX, HCD, Service Design, Design Thinking, Needfinding, the Double Diamond..." the list goes on, but innovation remains inaccessible for the mainstream.


So, we rewrote the innovation curriculum with one idea in mind: KEEP IT SIMPLE, STUPID!

(that's not as easy as you'd think)


Now, as we've put our curriculum into practice ourselves, the result is fun.design - a SaaS network that will empower everyone to create, share, and have fun through innovation.

 

If you'd like to join us, we're always open to growing the fun.design network through service engagements and partnerships. Otherwise, we will be sharing more about fun.design and The Fundamental Principle of Innovation through our social media channels in the months to come. Stay tuned!

Bootstrapped

with mentorship from...

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UqYeUA_j_400x400.jpg

…and many more awesome people in

the MN startup community :)

Who is Fundamental to you?

Jay
Co-Founder, CEO

Chief Executive Officer

Previously lead UX research programs for Bose, Flextronics, Best Buy,

and more.

Stanford d.School

B.S.E. Product Design

Cassandra
Co-Founder, COO

Chief Operating Officer

Research Manager at Chewy with past UX experience at Best Buy, Lifetouch, Shutterfly, and more.

University of St. Thomas

B.A. Journalism & Entrepreneurship

Connor
CTO
Anna
Engineering
Tyler
President

Researcher

& Designer

Previously lead investment research for private equity firms, and has managed the growth of SaaS startups in a variety of roles.

 

Stanford d.School

B.S.E. Product Design

Start-up CTO with past experience managing the translation of designs into realized SaaS products.

 

Recently has been designing drone payloads and systems being used to fight the ongoing California wildfires.

Stanford University

B.S.E. Computer Engineering (a hybrid of Computer Science and Electrical Engineering)

 

Software Developer

Senior, University of Northwestern, St. Paul

B.S. Computer Science

Are you ready to innovate
with fun.design?
Are you ready to innovate
with fun.design?